What is a negative zip code?

A negative zip code is a zip code Google is instructed to exclude from a campaign. This means that we add zip codes to your campaign that we do not want your ads to show in. This is most commonly done when there are two locations within the same city or town. 


For example, when two locations are in the same city, we list Location A’s contractual zip codes as negative zip codes in Location B’s campaign. We also list Location B’s contractual zip codes as negative zip codes in Location A’s campaign. This should prevent Location A’s ads from showing in Location B’s area and Location B’s ads from showing in Location A’s area.

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