What are longform videos?

Longform videos is a term that refers to the length of online videos. Longform videos are over 10 minutes in duration.

Some ad formats are more effective depending on the length of video where they appear. Depending on the ad format you choose, your ad may appear in either long- or shortform videos, or both.

If your ad is a video itself, you’ll be able to review metrics to see how your video performs at different points in time after the viewer begins to play your video.