Pay Per Click (PPC) - What You Need to Know

What is Pay Per Click?

  • Advertising at the top of Google intended to generate direct inquiries to your business.
  • Inquiries include phone calls and webform submissions on the website.

What Should I Expect?

  • The first 30 days is a crucial data building period. A typical account experiences significant growth in performance after the first 30 days.
  • At your first review call:
    • Your Account Manager will review your PPC performance and make recommendations.
    • You listen to the calls in your Call Dashboard and provide feedback to your Account Manager describing:
      • Closed sales
      • For inquiries that were not relevant, please elaborate why. This will help us in optimizing the campaign.

How Do We Measure Success?

  • Average Cost Per Inquiry (CPI): Measures the average amount of ad spend is occurring to generate 1 inquiry.
  • Campaign Efficiency: Measures the average number of clicks it takes to generate 1 inquiry (phone call or form submission).