What Programmatic Metrics Can I Find in Qii.Qiigo and What Do They Mean?

Explore your display ad campaign(s) effectiveness by looking at your CPM and impressions over a given time period.

  • Total Spend: The amount of advertising dollars spent on the campaign.
  • CPM: The average cost for every thousand views.
  • Clicks: The number of times prospects clicked on your ads.
  • Impressions: How often your ad is shown. An impression is counted each time your ad is shown on within the Programmatic network of publishers.\
  • CPC: The average cost for each click on your ads.