What Will My Programmatic CPM Be?
For Standard Tactics (including Site Retargeting, Search Retargeting, Category Contextual, Keyword Contextual) - Qiigo targets a CPM (cost per mille or cost per thousand) of $6.95 for standard, static ads. Actual CPMs will vary depending on inventory available but typically come in at or below the target of $6.95.
For Video Ads, OTT, and other Tactics - When it comes to video ads, OTT, and other formats/tactics, CPMs will vary greatly depending on a number of campaign settings. Check with your Qiigo Account Manager to review your campaign’s target CPMs for these tactics.