What Should My Programmatic Budget Be?

Qiigo targets a $6.95 CPM (cost per mille or cost per thousand). This means that you can expect every 1000 impressions to cost roughly $6.95.

 

Calculate Budget Needed for Your Target Impressions

Budget = $6.95 * Target Impressions / 1000

 

Calculate Impressions for Your Target Budget

Impressions = 1000 * Target Budget / 6.95