Can We Emphasize One Certain Zip Code/City?

While it is technically possible, it is not recommended. It would require setting up new campaigns for just one zip code or city and removing it from the current campaigns, as there is no option on the platforms we use to simply “emphasize” a zip code or city.

The same is true for geofences, where we would rather not set up new campaigns just to emphasize one geofence and rather rely on the client’s knowledge of their chosen geofences on how much of the account budget will end up allocated to them.