What Paid Social Media Metrics Can I Find in Qii.Qiigo and What Do They Mean?

Examine your Facebook advertising results through customer reach and interaction.


  • Total Spend: The amount of advertising dollars spent.
  • Clicks: Any interaction with your ads (i.e. shares, comments, likes, etc.)
  • Impressions: The number of times your ads were viewed.
  • Reach: The number of people who viewed your ads at least once. Reach is different from Impressions, recording multiple views of the ads by the same people.
  • CPC: The average cost for each click.

Click here to learn about Organic Social Media metrics.