How do you target my ads on Google?
Your ads will be targeted based on the following components:
- Zip codes you have identified as important to your business
- Zip codes that are part of your contractual territory
- Daypart settings determined by you and/or your SEM Analyst
- Keywords related to your services or products
- Device types that make sense for your campaigns
As data is collected, additional targeting components may be utilized in order to optimize your account.
If you would like to discuss the opportunity to add additional zip codes, please contact your Account Manager.