How do I stop competitors from using my brand name in their ads and keyword lists?

While competitors can bid on your brand terms, they cannot use your trademark in their ad copy.

If you'd like to learn more about Google AdsTrademark Policy, please click here.

To prevent competitors from using your trademarked brand name and slogans in their ads and keyword lists, you need to complete a Trademark Complaint Form with Google. To complete the form, please click here.