No, as part of our ‘All Hands on the Table’ policy you pay your PPC campaign spend directly to the search engine. We do this so you can be confident you are getting the most bang for your buck. We never touch these dollars and don’t... Read More

Google's research shows that search ads drive 89% incremental traffic Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in... Read More

No, it does not.  The objective of Search Engine Optimization (SEO) is to improve a website's visibility in search engines under organic search results. The objective of Search Engine Marketing (SEM) (or Pay per Click - PPC) is to drive... Read More

At Qiigo, we have an "All Hands on the Table” policy. This means that we never mark up your PPC ad spend dollars. You retain full control of those dollars, paying them directly to the search engine. This results in a lower cost per lead for your... Read More

  If you are using Qii.Qiigo.com, simply log in and choose the Call Log option on the left-hand side to view the calls that have come in from your tracking number.          For instructions on how to login to Qii.Qiigo, click here.   Read More

Consumer leads will be delivered by phone and tracked through our reporting dashboard at Qii.qiigo.com. Once logged in you can see your stats on the PPC AdWords tab, and view your calls on the Call Log tab.   Get help logging into Qii.Qiigo here.  ... Read More

While competitors can bid on your brand terms, they cannot use your trademark in their ad copy. If you'd like to learn more about Google AdsTrademark Policy, please click here. To prevent competitors from using your trademarked brand name and... Read More

Your PPC territory is based on information gathered during the kick off call with your Account Manager. Together you will discuss those geographic areas that are important to your business as well as other factors that impact your business. If you... Read More

Your ads will be targeted based on the following components: Zip codes you have identified as important to your business Zip codes that are part of your contractual territory Daypart settings determined by you and/or your SEM Analyst Keywords... Read More

Conversion rate is calculated by simply taking the number of conversions and phone call leads and dividing that by the number of ad clicks you received during the same time period. Read More