In a situation such as running multiple ad sets concurrently, we can look at CTR and CPM performance of those ads to make determinations on which ads may be performing better. However, if landing page performance is what is being tested, then the... Read More

If the concern is in the efficacy of spend in regards to conversions, then we would recommend looking at the underspend of more-conversion driven products (like PPC or Social) and moving that amount into Programmatic, where we can pretty reliably... Read More

If the brand provides multiple ad sets and outlines which set goes to each active location, then yes, we can customize ads by location that way. If we are “localizing” ads then we can add a city name to a syndicated ad in post and that will... Read More

Native Ads are not a part of the standard Programmatic tactics, but is a functionality we may have access to as a Professional Services project. Read More

Yes we can. But in order to run video ads on your standard Programmatic or Geofencing tactics, they will have to be converted into HTML5 or GIF files. If converting the file is not an option, then small screen and large screen video ads can be run... Read More

While it is technically possible, it is not recommended. It would require setting up new campaigns for just one zip code or city and removing it from the current campaigns, as there is no option on the platforms we use to simply “emphasize” a zip... Read More

This is not available with standard Programmatic and Geofencing tactics. Read More

We do not currently daypart our impressions as the emphasis of serving an impression when users are most “conversion ready” is less of a concern in Programmatic. Read More

Yes, a good percentage of our impressions will serve on mobile apps and browsers. Read More

Typically we will only run one ad set at a time, but if a brand provides more than one set to run or if you want to continue running past ads alongside new ones, we can do that as well. Read More