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What is a conversion page?

A conversion page is a page of your website that someone reaches after performing a valuable action, like a purchase confirmation page. People should reach this page of your site only after completing a conversion, an action like a purchase or sign... Read More

Can I A/B Test?

In a situation such as running multiple ad sets concurrently, we can look at CTR and CPM performance of those ads to make determinations on which ads may be performing better. However, if landing page performance is what is being tested, then the... Read More