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What are keywords?

Keyword are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. Keywords are used to show your ads on Search Engine Results Pages (SERPs). High-quality, relevant keywords are... Read More

What is the Search Retargeting Tactic?

If a user is searching on partner websites (not Google or Bing) with keywords that match with a list of provided keywords, then a user will be served an ad through the Search tactic. “Searching” does not necessarily mean that they are typing the... Read More

What is broad match?

Broad match is a keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. The broad match keyword "bicycle bell" can cause your ad to show if someone searches for variations... Read More

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