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What are keywords?

Keyword are words or phrases describing your product or service that you choose to help determine when and where your ad can appear. Keywords are used to show your ads on Search Engine Results Pages (SERPs). High-quality, relevant keywords are... Read More

What is broad match?

Broad match is a keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. The broad match keyword "bicycle bell" can cause your ad to show if someone searches for variations... Read More