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What is the Search Retargeting Tactic?

If a user is searching on partner websites (not Google or Bing) with keywords that match with a list of provided keywords, then a user will be served an ad through the Search tactic. “Searching” does not necessarily mean that they are typing the... Read More

Do search ads drive revenue?

Google's research shows that search ads drive 89% incremental traffic Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in... Read More

What is the Site Retargeting Tactic?

Site retargeting refers to a programmatic advertising tactic that serves ad impressions to someone that visited your site. When a user visits your site or a designated page on your site, that user is added to your retargeting audience. When the site... Read More

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